Established in 2014, The Social Co. was set up by 6 passionate individuals who felt that young people were important catalysts in creating social impact.


Friends for more than 10 years, Rebekah and Cheryl decided to work on a project together - not knowing exactly how that would look like. Determined to create projects that were not only impactful, but sustainable as well, they rallied a group of their friends to brainstorm on innovative ways to involve youths in giving back to the community. This team was the result of that "hackathon" session.

L TO R: Rebekah Lin, Cheryl Chong, Lu Yawen, Derek Ong, Amanda Poo-Shang & Charmaine Seah.

L TO R: Rebekah Lin, Cheryl Chong, Lu Yawen, Derek Ong, Amanda Poo-Shang & Charmaine Seah.

REBEKAH LIN | Co-Founder

Rebekah is the Co-Founder of Chloros Solutions, a SPRING-seeded green consultancy boutique firm that provides a complete suite of solutions for Environmental Sustainability Design (ESD), energy consultancy and project implementation management services. To date, the company has been involved in over 150 projects of varying sizes. The company completed its Series A fundraising in 2014. She has been on the committee of the Yellow Ribbon Fund since 2011 and recently joined the Community Chest of Singapore as a main committee member.

Her corporate experiences include stints with Ogilvy & Mather, Singapore Press Holdings, Tung Lok Group and Be An Idea. In her day job, Rebekah works at Tembusu Partners, a boutique private equity fund. Rebekah graduated from Nanyang Technological University with an honours degree in Business Administration and has completed an MA in Creative Writing from Birkbeck College, University of London.


Cheryl currently chairs the Young Women’s Leadership Connection (YWLC), a local platform connecting young women leaders with opportunities in mentorship and leadership development, networking and community engagement. She initiated its flagship community project 100 Wishes, a workshop and activity series to improve the well-being of women and children at local women’s shelters.

In her day job, Cheryl heads the private investor division of equity and debt crowdfunding platform, FundedHere. She graduated from the Nanyang Business School, Nanyang Technological University (NTU) with a Bachelor of Accountancy (Honours), with a second specialization in Business Law.

LU YAWEN | Community Engagement Lead

Yawen has worked with aspiring artists and craftsmen in Singapore and has a special fondness for promoting a diversified subculture. She helped launch RCGNTN, an independent magazine and website created to document the growing local arts and culture, in the late 2000s. Later, she co-founded The Local People, which organizes curated art markets that pose as a platform for locals to sell their handmade wares.

Armed with a degree in journalism, she tells stories through writing as the occasional writer for online and offline publications with a focus on food and travel pieces.


“Well done is better than well said.” And that’s quite simply why Elementary was born. No stranger to the world of start-ups and armed with the faculty to assemble an impeccable team every time, Derek turned his musings of great campaigns and effective communication into something tangible. The man with the plan; Derek is Elementary’s co-founder and key strategist.

Accoutered with a plethora of skill sets from her years of experience in interactive media production, business development and marketing, Charmaine has honed an elemental ability to sort the gems from the clutter. Something of capital importance here at Elementary. A fountainhead of ideas and a flair for turning everything she touches into something up-to-the-minute, we wouldn’t quite be the nifty division without her.

AMANDA POO | Chief Financial Officer


Advisory Committee

Elim Chew | Founder and President of 77th Street, Co-Founder, FastFast.Delivery

Wong Li Lin | Executive Director, Public Hygiene Council, Media Personality

Yap Su-Yin | CEO, Tan Chin Tuan Foundation

Leona Tan | Head, DBS Foundation

Reuben Lai | Chief of Staff & Group Head of Business Development, Grab

Fang Eu-Lin | Partner, PwC

Angelic Cheah | Managing Director, PACAL Consulting